Mobile product design.
Created specifically for youth, Swob is a mobile-delivered marketplace for temporary and part-time employment opportunities.
Our relationship with the Swob founders started in a coffee shop around sketches and a rough concept. Founders Stephanie and Alex knew where they wanted to go but weren’t sure where to start or how to navigate the process of building an application that would form the foundation of their business.
We recommended a brief, six week engagement to take the Swob concept from our initial sketches to an interactive prototype. The prototype allowed us to perform usability testing quickly and was valuable as a third-party developer was engaged down the road.
Informal status updates and as-needed meetings and calls worked perfectly for this brief engagement.
Our project team consisted of UX and interface design leads.
We love solving big problems in small ways. With Swob, this meant starting by mapping an in-app journey with as few steps as possible and transitioned to an interface with familiar patterns and simple controls.
Offering a simple and valuable user onboarding sequence helps increase early engagement and is shown to boost retention over the long term. Starting from the opening screen, we designed a four-step onboarding sequence that mixes function-focused and benefit-focused messages. Each screen in the sequence gives new users an option to enter the account creation flow.
‘It truly was a pleasure working with the ResIM team. They took our vision and brought it to life and we couldn’t be happier.’
The job opportunities in the Swob marketplace are often short-term. This means users are likely to have a need for the app multiple times and that retention is an important success metric. An active personalization process helps registered users see only relevant opportunities and increases the likelihood that they’ll find the right fit and turn to Swob again.
Building a product-based business like Swob from the ground-up can be costly and high-risk. Taking a prototype-first approach lowers the initial financial burden of software development and provides an opportunity to test and validate the concept early on.