Public website redesign
Fanshawe is one of Ontario’s largest Colleges, educating 20,000 full-time and 22,000 part-time students annually in more than 200 diploma, degree, certificate and apprenticeship programs.Visit website
We kicked the Fanshawe project off with a mission statement that guided us through research, strategy, design, and validation phases.
This project was managed by Res.im and Digital Echidna using a modified agile approach. Weekly meetings and an accompanying status report kept the project on track and the lines of communication open.
The project team consisted of project management, ux research and strategy, design, and front-end development resources from Res.im and project management, front-end development, back-send development, and quality assurance resources from Digital Echidna.
Focus on programs
Research data from interviews with prospective students and existing site analytics pointed to the importance of the product sold by Fanshawe. It may seem obvious that program information should be prominent but task-based information like this is often buried under institutional content and given low priority, particularly on the home page. Our home page interface foregoes rotating banner content in favour of a large, interactive program selection feature that groups programs by interest as opposed to school or credential.
Learning from e-commerce
Early in this project we drew a parallel between program detail pages and product pages on ecommerce websites. We paid attention to making the cost of the program visible while including social proof, access to related programs, and clear conversion buttons.
Partnerships work well when there’s a shared understanding of objectives and a commitment by all team members to produce great work. This large project required communication, dedication, and organization between Res.im, Digital Echidna, and the Fanshawe team. Our approach allowed us to launch on time with few of the challenges that sometimes surface on projects like this.