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Durham College

Public website redesign

Durham College is a post-secondary institution east of Toronto, with 30,000 students and campuses in Oshawa and Whitby, Ontario, and a learning site in Pickering.

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Durham College


Our engagement with Durham College combined traditional research and design deliverables with a facilitated, consultative approach to support work by Durham’s in-house design, development, and content teams.

Our role

1. Research
  • Analytics review
  • Usability testing
  • Focus groups
  • Survey development and analysis
  • User personas
2. Strategy
  • Content audit
  • Content strategy
  • Social content strategy
3. Design
  • Information architecture
  • Wireframing
  • Design QA
4. Development
  • Front-end prototype development

Project management primarily managed research, design, and prototype development and testing phases with weekly remote check-in meetings. also led recruiting and coordination of research participants.

Project timeline

9 months

Team’s project team consisted of project management, UX research and strategy, design, and front-end development.

Facilitation team members regularly travelled from London to Oshawa for onsite research, collaborative sessions, and presentations. Collaborative work included a session to map content to the user journey and a full-day information architecture workshop with over a dozen participants, led by two members of the team. This approach helped us align stakeholder expectations and make key decisions that would otherwise take months of deliberation.

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Design support created 10 key wireframes that established the design direction for the rest of the site. Responsibility for final interface designs was handed off to Durham College’s own internal design staff, and supported that work in a consultative, feedback-providing role.

Social Media Integration

Content analysis conducted a thorough, page-by-page audit of over 1700 pages of content. This process identified opportunities to merge, purge, and rework content, or in some cases add new pages. The content audit also created a foundation for developing a strategy for integrating specific types of social content into relevant contexts across the site.

Marketing and communications teams are gaining more digital skills but websites continue to become more complex and mission critical. External teams must be trusted partners who can provide support and advice needed to help drive project success.

Ready to work together?

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