Trying New Things: Augmented Reality Edition
We love clients who give us room to try new things and practice one of our core values: experimentation. So first, a big thanks to Trojan Technologies for this opportunity.
TrojanUVSigna is UV water disinfection specifically designed for large-scale applications. It’s cost-effective, safe and environmentally friendly…but very large. The size of the unit prevents it from easily traveling to trade shows and can make explaining the features and benefits difficult.
The Wikipedia definition of augmented reality is as follows:
"Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data."
Put simply, AR uses software (the application) to change something in the real world as viewed through hardware (an iPad in this case).
Some members of our development team had produced augmented reality proof-of-concepts but we didn’t have a finished product in our portfolio prior to starting this project. The learning curve was steep but progress was consistent and surprisingly fast.
Though impressive, it was important that we provided value beyond simply showing a disinfection unit in 3D space. We added an interface layer with controls that activate various features of the unit as the user moved around the trigger. Most features are complimented with descriptive copy.
Content is critical to most of the projects we work on and this app is no different. One of the biggest challenges we faced was securing renderings that were detailed enough to look good while small enough to keep the app running quickly.
Get in touch if you have a problem you think could be solved with AR technology. We’re looking for work in this area and would love to hear from you.