LRCP Virtual Orientation earns Webby nomination

I recently received notification that the virtual orientation project we produced for the London Regional Cancer Program (LRCP) at London Health Sciences Centre (LHSC) has been nominated for Best Health website in the 18th Annual Webby Awards.

Our industry is rife with ‘pay-to-play’ awards that mean very little. The Webby Awards are different and have been hailed as the “Internet’s highest honor” by The New York Times. The Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) and are recognized as the leading international award honouring excellence on the Internet.


We started working with the LRCP in 2010 on a virtual orientation project aimed at taking newly diagnosed cancer patients through the cancer treatment process. LRCP staff, volunteers and patients were engaged in the project from the beginning, sharing ideas for content, personal experiences and, in some cases, lending their acting talents to the filming. The project was recently redesigned and expanded to include practical information about what to expect upon arrival for a first visit, during chemotherapy and radiation treatment, and about transitioning to life after treatment.

An outstanding patient experience is so important in cancer care. The virtual orientation created by is integral to helping our patients feel comfortable and better understand what to expect on their cancer journey. We were very pleased to work with, a London-based company, on this series. It's great to see a project produced in London recognized in a category with names like WebMD.

-  Neil Johnson, Vice President of Cancer Care for LHSC.

Earning a Webby Nomination is a rare occurrence and something the entire team is very proud of. It's even better when the project is able to make a difference for cancer patients in our home town.

Winners will be announced this Monday, April 28th, 2014


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