Card sorting is a simple, fast, and user-focused design exercise that helps organize and structure data. With proper facilitation, card sorting reduces the guesswork typically involved in activities like information architecture design.
Understanding people’s underlying needs is always essential. This is especially true as the scope of digital experience goes beyond selling to become a more integral part of the products and services being offered.
The days of designers being handed a brief and disappearing to work in isolation are over. Involving designers in research and researchers in design decisions gives everyone the opportunity to expand their skillset and make informed decisions on behalf of the user.